Lime Crime is the leading producer of beauty products across the globe. This firm is a privately-held business that has been operational since 2008. It specializes in the manufacturing of cosmetics, e-retail, and global wholesale distribution. The company’s center of operations is in Los Angeles, California.


A look at Doe Deere role in Lime Crime


Lime’s chief executive officer is Doe Deere, who is also its founder. Doe is a Russian-born businesswoman driven by the urge to create cosmetics that not only conceal imperfections but also allow people to express themselves. According to Doe, beauty is what one feels at any given moment. Therefore, she has strived to make people feel good about themselves through developing great makeup. She has led her cosmetic firm to secure the first position as one of the top cosmetic brands. The idea to set up this company was conceived by her love for eye shadows, lipsticks, and nail polish. She also named the company Lime from her favorite color.


Lime and its Products


This company produces products for individuals who want to feel and look glamorous. The cosmetic giant is dedicated to revolutionizing makeup through the provision of high-quality cosmetics. Its products have acquired popularity on social media among the millennia. Its cosmetics are designed to be trendy and become increasingly popular once launched. This company maintains quality in all its brands with the aim of capturing a wider client base. Some of its products include lipsticks, make-up sets, lipsticks, lip balms, eyeliners, and eyeshadows. Its products come in a variety of colors including Valentine, bubblegum rose, plastic violet, and mauve. These colors are cruelty-free, semi-permanent, and vegan. The beauty entity also manufactures other skin care products including:


  • Masks


  • Cleanser + Exfoliator


  • Toner + Mist


  • Moisturizer + Cream


  • Acne + Blemish


  • Oil +Serum


One of Lime’s greatest success is the introduction of liquid-to-matte lipstick that is transfer-proof. This product took a long time to be perfected as Doe, and her chemist worked tirelessly in the lab. Lime Crime’s make-up line is certified by Leaping Bunny, who is the most crucial certifier in the beauty industry. Its Velvetines lipsticks are also unique since they do not contain animal-derived ingredients. Thus, Lime is not only a brand, but it is also considered a lifestyle.