Eli Gershkovitch is a successful crafts brewers in Canada. He was a lawyer before opening a brewpub. Where did he get the idea of craft beer? In 1987, he went to Europe that is where he developed the interest in craft beer. Eli explored various breweries and recognized the unique flavor of beverages. He was impressed by the idea of producing the product and selling it directly to clients.

After eight years of visiting Europe, Gershkovitch opened Steamworks Brew Pub. His establishments vary with other breweries in Canada because it manufactures bear using a steam-powered system. He was delighted to have carried the experiment after tasting the first batch. The beer had a uniquely delicious flavor. Follow Eli Gershkovitch on twitter.com.

When the Steamwork was successful in enticing consumers, Eli being the CEO of industries opted to expand it. Initially, the pub was accommodating 184 seats, but Eli increased its capacity to 570 seats. He did not stop there, he went ahead and obtained an eatery (Rogue Kitchen and Wetbar).Gershkovitch started funding events in the Gastown area, which created local awareness of his business. In 2006, he owned Cascadia trademark. Steamworks developed a large brewing facility, producing 20 times more beer than the pubs. The pub attracts many tourists with the local people being the majority who visit the club to enjoy different flavors of the beer.

Steamworks combines innovative and traditional business methods to gain the competitive advantage over its competitors. The competition is based on the grounds of quantity, price, and quality. The company increases its output by lowering the cost of craft beers to its consumers.

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The Steamworks industry still develops under Gershkovitch. By 2013, new branches were launched in British Columbia, Burnaby. The plant serves as multi-unit brewery and taproom. The steam has a variety of product such as pale ale, keg beer, and ordinary beer. Some of the typical products are Tall Can Mash Up, Summer Ale and Jasmine India.

Eli Gershkovitch is committed to ensuring each brew is appropriately done regardless of the time it takes. For instance, Flagship IPA took about four years to be launched. He also provides affordable products to many consumers. Eli Gershkovitch still adheres to plans that he laid down in 1995. Read more about Eli Gershkovitch at Ottawa Citizen.