Equities First Holdings, previously known as Equity Bank Group, is a financial services conglomerate and has assets worth well over $3.8 Billion and around $624 Million worth in shareholder’s equity. The company first started its operations in Kenya, which has one of the largest economies in the East Africa, and now operates through its subsidiaries in different African countries, such as the Democratic Republic of the Congo, South Sudan, Uganda, Rwanda, Kenya, and Tanzania.

The company offers securities based lending services to high-end investors, high net worth individuals, small and medium-sized businesses, who are looking for non-purpose loans. The company offers such loans in a very transparent manner, ensuring that the borrowers are able to achieve their financial goals through the liquidity offered by the company. As the world’s global business and financial dynamics continue to stay volatile and vulnerable, there is a sharp deprivation of free flowing liquidity with even many high net worth individuals and enterprises, which is an essential requirement to achieve business and organizational goals.

The non-purpose capital funded by Equities First Holdings helps the enterprises to infuse the liquidity in their business operations and make strategic moves, essential for transactions such as merger and acquisitions, global expansion, opening new offices, focused non-equity investments, recruitment, and so on. Securities based lending by the company is mutually beneficial for both the lender as well as the borrower, because it secures the lender with securities as collateral, while the borrower continues to enjoy the financial benefits associated with securities such as dividends, appreciation, and interest, without actually having to sell the stocks to raise the capital.

The company offers a spectrum of financial services along with offering non-purpose capital, which helps the consumers to get comprehensive services at one go. With over three decades of experience in the financial sector, the company has a business and financial expertise as well as monetary resources to support financially small to medium sized enterprises to grow and achieve their financial goals. The company aims to provide a financial platform through non-purpose loans that are customized to the needs of the borrowers and is relatively economical than other conventional financing sources and methods.Equities Group Holdings Limited in 2008 was voted as the best bank in Kenya by Euro money and was also named during Renaissance Capital Bank Awards the same year as the best bank in Kenya. The company is actively involved in providing mortgage loans for the rural population of the African communities and is actively involved in promoting agribusiness by helping farmers and traders with low-interest loans.