Lime Crime is one of the top online cosmetics brands and has an Instagram following of more than 2.6 million. The company recently released Scandal, which is the newest addition to the Lime Crime popular line of Velvetines.


The Scandal line was developed and conceptualized by Doe Deere, the CEO of Lime Crime. The new lipsticks will have the same long wear and cruelty-free formula as the other liquid-to-matte lip colors that Lime Crime is known for. Scandal has a rich purple hue that is sure to turn heads, and the lipstick is 100% vegan, like all other Lime Crime products.


Scandal is a lipstick that has lots of depth and gives instant drama to any makeup look, which is perfect for those who want to stay on trend when it comes to makeup this season. The color is especially appealing for women who are bold and daring in their sense of style. Deere recommends pairing the lipstick with black liner to make the link even more dramatic. Doe shares that Scandal is for girls who like their makeup with a little punk rock edge.


For best results, wearers who apply lip balm about 15 minutes before putting Scandal on. After applying the balm, pat the excessive off gently with a tissue. Apply the Velvetine lipstick directly to the lips and use a lip brush to give the edges more definition. The lipstick will dry to a beautiful velvet matte and can be removed with oil or makeup remover.


Doe Deere shares that she loves to wear Scandal under the Trip Diamond Crusher. She says that this combination highlights her lips and brings out the violet undertones of Scandal.


Interested customers can visit to shop for Scandal and other colors in the Velvetine collection like Fetish, Raven and Jinx. The lipsticks sell for $20.


Lime Crime is a Los Angeles-based cosmetics company that believes that makeup should be used as a source of self-expression and personal freedom. Lime Crime brings a number of high-quality and innovative cosmetic formulas to the market, and all products are vegan and cruelty-free. For additional information, visit, as well as the company’s Facebook page. Customers can also visit, which is the official blog for the company.