In the current time, it is the age of digital information. Starting from the e-commerce, social media, internet banking to cryptocurrencies, and the world has shrunk to even a smaller village. One of the booming business has been technology and fashion being married up by e-commerce. Following the world’s revenue reports and predictions, it’s on an upward trajectory getting better every single day.

TechStlye, a technology company, was launched by Just Fab in 2010 by the co-CEOs Adam Goldenberg and Don Ressler. The company pioneered the among many other means of marketing such subscription programs, advancement and popularizing social media marketing in a bid to sell their products to the tech-savvy consumers. They have come to adopt the latest CRM technology which has been a success supplementing the other means.

Being the subscription means of marketing, they were able to get a subscription of six million people. The subscription memberships program was focused on footwear. They had categories of subscribers with the VIP subscribers getting more than 30 percent off retail shopping, exclusive access to special products and promotions, loyalty reward points and free delivery or shipping as some of the benefits. This turned into a success having sold more than 2.5 million shoes.

As the ripple effect of the top business hit, JustFab was able to acquire FabKids and ShoeDazzle. They were also able to expand into the larger Europe including UK. They also got a chance of launching a new line of athletic wear, Fabletics in collaboration of celebrity Kate Hudson. In 2016, CEOs Adam Goldenberg and Don Ressler rebranded the company from Just Labe into their new name, now the TechStlye. The name reflected more on the company primary purpose and vision.

They have recently launched a series of e-commerce technology products that include the FashionOS unified technology platform. Having built it from scratch, it has six main components; CRM membership, e-commerce system, Omni retail channel, personal styling systems, the supply chain and fulfilments system and enterprise management system. Being innovative is the core value of the company. Recently, they have been to make algorithms with personal stylists, and they help make your shopping experience blissful, smarter and real-time based on the trends.

The company looks to expand its wings to other horizons in fashion and marketing. It currently has about 2,000 employees and 405 million subscription members. They also have a capital base of 4295 million dollars and have a valuation of approximately a billion dollars.