A lot of people are talking about the desire to lose weight, but a lot of people do not have the willpower to stay away from fast food restaurants (http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3). Nathaniel Ru has been keenly aware of this, and he has been making a plan to help people that are struggling with eating healthy. The thing that he has been able to do that will help a lot of people is create a whole new method for healthy eaters go find new choices for their meal plans. He did this by creating the Sweetgreen restaurant. This has become one of the most talked-about restaurants for people that are looking for a healthy food establishment. So many people are impressed with the way that this restaurant has changed the way that people think of healthy restaurants. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3

 

Sweetgreen has become a very interesting company that is changing the course of the fast food industry, and people are pleased with these lower calorie meal choices. Nathaniel Ru is clear about how consumers will look at menu items for dining when it comes to their options. He is aware that other establishments like Burger King and Wendy’s are selling salads, but few people are going to go for a salad if they still have the choice of a burger on the menu. This is why Nathaniel wanted to do a different thing by creating a menu that was filled with healthy food choices. He wanted to give people a chance to experience fresh fruit and vegetables. He knew that this would be much more costly than the dollar menu burgers and chicken nuggets that were crowding so many of the typical fast food establishments. Nathaniel Ru knew that he would make this money back if customers were aware that they were receiving fresh food products. He knew that demand would grow for these restaurants because he was bringing something different to the table. The fact that Sweetgreen served as a novelty restaurant in comparison to the other more common establishments like McDonald’s made it possible for him to breakthrough. The customers that wanted something different would find favor in Sweetgreen. Everyone may not have a desire to engage in healthy eating, but this works to the advantage of an entrepreneur like Nathaniel Ru. It gives him a chance to wholeheartedly conquer a market that had not been tapped in the dining industry before he arrived. Learn more: http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html