I am sure most of you have seen the latest craze of the “lip stick swatch selfie”, and if you are anything like the make up obsessed person that I am then chances are you are loving it! These lip stick swatch selfies can be seen all over Pinterest, Instagram, and even Twitter. It makes perfect sense! Lipstick lovers actually model the color of a lip stick on actual lips, and this allows followers to see the exact color and texture of the product. The lip stick swatch selfie was brought to us from Doe Deere, the CEO and Founder of the Lime Crime makeup empire in Los Angeles, California. Doe Deere started the social media frenzy with one thing in mind, and that was to create a fun and engaging community for the Lime Crime followers. Lime Crime and Deere love to engage the fans and followers on social media by posting the beauty creations by the fans, or better known to Lime Crime as the Lime Crime “unicorns”. In a recent press releaseabout the companies exponential growth on social media platforms, Doe Deere stated “We are always amazed by the looks our unicorns create with our products, and we love showcasing them.”

Who is this trail blazer in the beauty industry that is taking the ecommerce cosmetic brand world by storm? Originally from New York, Doe Deere grew up with a love for anything and everything artistic and creative. In 2008 she decided to launch her most creative idea yet, Lime Crime, an intensely pigmented, bold, and vibrant line of animal free cosmetics. Doe Deere has proved to be more than just a pretty face with a really great lip stick color on! She is a strong female entrepreneur who successfully created the amazing and explosive brand Lime Crime, and focuses on embracing all of the different beauty quirks that we share. Lime Crime and Doe Deere are more than a make-up brand to cover up imperfections, they seek to excite and influence the world by way of their intense and explosive cosmetic colors. Would you like to be a Lime Crime Unicorn? Visit limecrime.com for more information!