Jay-Z has seen and done it all. As a solo artist, the Brooklyn-born Sean Carter has sold out more arenas and stadiums than any other rapper alive. He’s married the Queen herself, Beyonce Knowles. As an investor, he’s comfortably living a billionaire lifestyle defined by flying jets to private and exotic islands to hang with the likes of Branson of Virgin Atlantic and the Obamas. One of his latest investments comes in the form of the music streaming app called Tidal.

Who Runs Tidal?

Tidal now has the exclusive permits to distribute music from the likes of Kanye West, Beyoncé, T.I, Rihanna and Daft Punk. It is reported that over 1M music lovers flocked to the app to hear Kanye’s last album, The Life of Pablo. The real driving force behind the massive success of Tidal is not Jay-Z alone. There’s also the unseen hand of the legendary music promoter, Desiree Perez.

Introducing Desiree Perez

Mrs. Perez has an impeccable track record of turning huge profits to artists. She’s worked in the industry for two decades. Desiree is married to “OG” Juan Perez, the man in-charge of Roc Nation Sports.

Desiree’s street cred can be likened to that of a character in the hit TV series, Empire, Cookie. On the show, Cookie gets depicted as being a no-nonsense arbitrator who’s willing to do just about anything to ensure she gets her way to the top. The media has aptly nicknamed Desiree Perez as “Ruthless Babe” for her unrelenting ways.  For additional reading,  Hit musicbusinessworldwide.com.

Unique Streaming Experiences

Top artists like Rihanna owe a ton of gratitude to Perez. She oversaw the multi-million deal with Samsung for Riri. If there’s one thing Jay-Z knows how to do best, it is to bring together like minded pro’s to further his agendas. The music mogul brought on Perez because he knew all too well about her robust networks. Perez’s core team includes personalities like Jay Brown, Chaka Pilgrim, Jana Fleischman and TyTy Smith.  Check templeofthecave.com.

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Desiree Perez has worked on making Tidal unique from the other available music streaming options out there. For instance, they have different pricing policies and the music you get on the app isn’t what you would get using Spotify or Apple Music.

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